Data Intelligence

Data Intelligence is an effective information management tool which can be applied to the various stakeholder groups that interact with your business whether they are hotel guests, conference delegates or visitors of an event. 

Capture & Store Data

Often customer information is held on a variety of disparate spreadsheets leading to duplication, mistakes and inefficiencies.  Data Intelligence can support your staff by ensuring customer data is input in a consistent, structured way onto a single view database reducing administration time and duplication of data.   Integrated with Touchpoint technology self-service applications can be developed so that customers can add and update their own data and access valued information quickly and easily. 

Process & Develop Data

Data Intelligence allows you to profile your customers according to preferences, life stage and affluence and identify their buying behaviours.  You can even begin to develop insights into buying motivations which can be used to secure new customers.  Marketing campaigns can be created, managed and tracked efficiently.

Report & Apply Data

Reporting and analysis tools allow you to identify campaign successes and failures ensuring you get the best ROI.  As your customer data builds you can also begin to identify trends and segment customers into groups.  Your data becomes a powerful asset which feeds your long term business strategies.