Data Intelligence

Data Intelligence is an effective information management tool which can be applied to the various stakeholder groups that interact with your organisation whether they are students, patients, job seekers or users of a service. 

Capture & Store Data

Often stakeholder information is held on a variety of disparate spreadsheets leading to duplication, mistakes and inefficiencies.  Data Intelligence can support your staff by ensuring customer data is input in a consistent, structured way onto a single view database reducing administration time and duplication of data.   Integrated with Touchpoint technology self-service applications can be developed so that stakeholders can add and update their own data and access valued information quickly and easily. 

Process & Develop Data

Data Intelligence allows you to profile your audiences according to preferences, life stage and affluence and identify their buying or service usage behaviours.  You can even begin to develop insights into their motivations which can be used to secure new users of your service or organisation.  Marketing campaigns can be created, managed and tracked efficiently.

Report & Apply Data

Reporting and analysis tools allow you to identify campaign successes and failures ensuring you get the best ROI.  As your stakeholder data builds you can also begin to identify trends and segment stakeholders into groups.  Your data becomes a powerful asset which feeds your long term business strategies.