datacpr CRM system supports Millbrook Family loyalty scheme
Across three garden centres, Crowborough, Gravesend and Millbrook Highgrove, the Millbrook Family reward card was launched on 25th February 2013 with datacpr providing the CRM system and technical back up for the bespoke customer loyalty scheme.
Customers can join the Millbrook Family by filling in a short application form online or in-store to receive a range of benefits and offers designed to spoil and delight them. The CRM system allows the efficient and accurate datacapture of customer information and, fully integrated with the garden centres’ EPOS system, tracks member shopping behaviour allowing the marketing team to monitor the success of campaigns and rewards.
Richard Landy, the founder of datacpr, commented, ‘The CRM system has been developed specifically to support customer loyalty schemes allowing a business to use their customer data in a way that impacts their bottom line positively driving footfall and repeat spend.’
The CRM system offers garden centre buyers and marketers a user-friendly way of mining and segmenting their data, creating email and direct mail lists and analysing reward redemption rates. Coupled with a loyalty scheme that offers true value to Millbrook’s customer base the garden centres’ CRM database looks set to keep on growing!
Added 18th March 2013