Touchpoints are used to enhance the customer experience whilst allowing you to share and capture valuable information.  They can also be used by staff as a valuable sales tool.

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Data Intelligence is a fully integrated customer management tool that allows you to capture, process and report on data from customer and other stakeholder groups efficiently.

Data Intelligence and touchpoint technology integrate with in-house systems to deliver data driven strategy for business.

Your system has been built to hold all customer data in one accessible place.  This data is now a valuable asset that you can use to support a customer centric strategy for acquisition, growth and retention.

Strategies can be developed at every stage of the customer life cycle to lengthen the customer lifetime value and increase their profitability.  With advanced data intelligence, campaigns become more targeted and relevant engaging customers on a more personal level.  This increases campaign success and in turn campaign profitability.

Following the initial system build, datacpr work with you to drive value from your data.  There are three stages in the process, each one advancing your level of data intelligence:

Data Confidence - developing robust data health processes and confidence in data accuracy

Data Insight - developing the ability to gain insights from data through analysis and segmentation

Data Profitability - measuring the success of your customer data programme in member and financial terms

We achieve this in a number of ways.